Search-Engine Bias Project

Search engines are a big part of our everyday life. Most of us rely on search engines to discover and access contents from the Web. Does this mean that now we can be biased by what search engines process and present to us? What kind of and how much bias can search engines potentially introduce? The primary goal of this research project is to investigate the potential bias of search engines problem and come up with technical solutions to this problem.


  1. Junghoo Cho, Sourashis Roy "Impact of Web Search Engines on Page Popularity." In Proceedings of the World-Wide Web Conference (WWW), May 2004.

  2. Feng Qiu, Zhenyu Liu, Junghoo Cho "Analysis of User Web Traffic with a Focus on Search Activities." In Proceedings of the International Workshop on the Web and Databases (WebDB), June 2005.

  3. Junghoo Cho, Sourashis Roy, Robert E. Adams "Page Quality: In Search of an Unbiased Web Ranking." In Proceedings of 2005 ACM International Conference on Management of Data (SIGMOD), May 2005.

  4. Sandeep Pandey, Sourashis Roy, Christopher Olston, Junghoo Cho, Soumen Chakrabarti "Shuffling a Stacked Deck: The Case for Partially Randomized Ranking of Search Engine Results" In Proceedings of 31st International Conference on Very Large Databases (VLDB), September 2005.